JOIN OUR JEWELLERY REVOLUTION

“We're more than just a jewellery brand, we are a movement on a mission to revolutionise the jewellery experience.”

ONE TEAM, ONE COMMUNITY

At Astrid & Miyu, our mission is to revolutionise the jewellery experience. We do this through empowering our teams to innovate in everything they do, whilst staying grounded by integrity.

Joining Team A&M is joining a community driven by values. Whilst experience is important, alignment to our brand mission and ethos is even more so…

OUR VALUES

Our values are at the heart of everything we do at Astrid & Miyu.

In 2020, we made the decision to re-define our values. We brought everyone together in the business and facilitated mini workshops, asking everyone to share their stories of success of their time at A&M. From these workshops, we created a list of behaviours that had driven the success of A&M so far.

We then themed these behaviours which fell effortlessly into our three core values:

GROW TOGETHER

We are in it together - learning, sharing and growing so that we can succeed as one.
CELEBRATE EACH OTHER

We uplift each other and make each other sparkle.
BREAK ALL BOUNDARIES

We throw out the rule book for full freedom to innovate.

WE'RE GROWING

Founded in
Employees
Stores
Countries

OUR JOURNEY SO FAR...

2012

Astrid & Miyu was born

Meet Connie, the one who started it all. She started A&M from her Notting Hill flat’s kitchen table.

2015

Our First Store

The very first playground for jewellery lovers. Our first location was in St Christopher’s Place, right next to Bond Street, where we met our community IRL.

2018

Piercings Began

And we never looked back. We were the go-to for everyone’s ear stacking needs, so naturally piercing was the next step.

2019

Let's get Welded Together

It’s more than just a bracelet, it’s a memory. We launched welding with just a few chains, now we have a whole collection of chains and charms (and even anklets and rings!).