Assistant Store Manager
You will deliver the most memorable and engaging in-store experience, bringing Experiential Retail to life.
🚀 The A&M Mission: We’re more than just a jewellery brand, we’re on a mission to revolutionise the jewellery experience
💗Our Values & Culture: We're a values-driven company that thrives on growth, celebration, and breaking boundaries. If you're adaptable, resilient, and enjoy working in a fast-paced business whilst being able to pivot, you'll thrive here at A&M. Find out more about our core values here.
🌍 Location: our Neal Street, Covent Garden store
🌼 Salary & Benefits: £31,000 base + commission. See more on our benefits here.
🌱 Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team. See our commitments here.
🔮The Assistant Store Manager Mission:
You will deliver the most memorable and engaging in-store experience, bringing Experiential Retail to life. Championing our core values, you will play an integral part of the continued growth and expansion of the brand, whilst partnering with your store manager to lead and develop your team, with growth always at the forefront.
⭐ How you'll drive success:
Experiential Retail
- Partner with your Store Manager to lead by example on the shop floor, ensuring the team delivers exceptional customer experience integrating our 3 experiential retail pillars: Community & Connection, Memorable Moments, and Inspiration & Innovative.
- Drive continuous elevation to our overall customer experience to ensure the customer is at the heart of all decisions
- Build brand loyalty by promoting our CRM scheme, hosting events, and engaging with your local community
Inspirational Reverse Leadership
- Partner with your Store Manager to provide the support, mentorship, coaching and guidance that the team need to truly flourish and grow in their roles
- Adopt a reverse leadership approach in partnership with your Store Manager to inspire continuous growth to your team through training, coaching, and frequent reviews in order to cultivate high-performing and truly engaged teams
- A clear and confident communicator, you’re comfortable with delivering feedback on the shop floor, observing & delivering in the moment
Cross-functional collaboration
- Partnering with your Store Manager to drive a commercially strong store, you will lead the way in ensuring strong numbers are achieved through inventory management, VM, store layouts and experiential retail
- Ensure efficient and effective operational processes in your store to enhance productivity and customer satisfaction
🎉 What you'll need to thrive:
- A values champion and brand ambassador our values resonate deeply with you
- This role is ideal for anyone with experience as an Assistant Store Manager
- You have the ability to develop and mentor a high-performing team to create an environment fostered by learning, growth and development
- Strong communication, and interpersonal skills, with the ability to influence and collaborate with cross-functional teams and stakeholders at all levels.
- You're always looking for a better way to do things and are naturally curious in everything you do and every conversation you have
✨ The Interview Process and Candidate Experience

- Life Story & Values - a 30 min video call with our Talent Team for us to get know each other better, asking questions inspired by our three core values
- SWOT Task - you'll present a SWOT analysis of the store you're applying to and share this with your Area Manager in person
- In-Store Experience Interview - a chance for you to experience life as a Store Manager in an A&M store with our Head of Retail
💟 Feedback: We’re committed to creating the best candidate experience we can for you. You’ll receive feedback over the phone or email at every stage in the process once you’ve had an interview so that we can set you up for success and help fuel your growth.
Love the A&M Talent Team x

- Department
- Retail
- Role
- Store Management
- Locations
- Neal Street

At Astrid & Miyu, we are proud to be an equal opportunities employer, dedicated to celebrating diversity and forming an inclusive culture that values uniqueness and growing together as one. We recognise the importance that diversity brings to our business, stores and office environment. We actively encourage your application as we value the real you and are excited to see what you can bring to the A&M team.
Assistant Store Manager
You will deliver the most memorable and engaging in-store experience, bringing Experiential Retail to life.
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